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AI-Powered Smart Glasses: Enhancing Lives of the Visually Impaired and Deaf

1. Introduction  Artificial Intelligence (AI) is revolutionizing support mechanisms for individuals with sensory impairments, transforming simple eyewear into powerful tools that enhance interaction and perception.  Visually impaired and deaf individuals often encounter daily challenges, from navigating traffic
Jan22, 2025
AI powered Market Research

2024 Trends: How AI is Redefining Market Research for Businesses

1. Introduction  Market research has entered a new era, thanks to the integration of Artificial Intelligence (AI), which is fundamentally reshaping how data is collected, analyzed, and utilized. Here’s how AI is transforming the field: 1.1 Key
Jan22, 2025
Rise of video in market research

The Rise of Video in Market Research: Trends and Benefits in 2024

1. Introduction  The integration of video into market research has been transformative, offering richer, more authentic insights than traditional methods like surveys or focus groups. With the rising consumption of video content across platforms, it’s no
Jan22, 2025
Personalization in Market Research: Key for 2024

Personalization in Market Research – Why It Matters More Than Ever in 2024

1. Introduction  In 2024, personalization has evolved from a marketing buzzword into a critical strategy driving engagement, loyalty, and revenue across industries. As companies seek to understand consumer behavior on a deeper level, market research is
Jan22, 2025
Customer Segmentation

Customer Segmentation: Tailor Your Marketing for Success

1. Introduction  Customer segmentation, a cornerstone of effective marketing, involves dividing your customer base into distinct groups based on shared characteristics. By understanding these segments, you can tailor your marketing strategies to address the specific needs
Jan22, 2025
Maximize Tech Investment Potential with IP and Market Research

Maximize Tech Investment Potential with IP and Market Research

1. Introduction  In today’s rapidly evolving technological landscape, making informed investment decisions requires more than just financial analysis. Integrating Intellectual Property (IP) insights with comprehensive market research offers a strategic advantage.IP serves as a tangible indicator
Jan22, 2025
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