Global Probiotics Market Size, Share, Growth and Trend Analysis Report, 2032

Summary
Market Landscape
Methodology
Table of Contents

Global Probiotics Market Size, Share & Growth and Trend Analysis Report, By Product Type (Functional Food & Beverages, Dietary Supplements and Feed), By Ingredient (Bacteria and Yeast), By End User (Human and Animal), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies/Drugstores, Convenience Stores, E-Commerce) and By Region (Asia Pacific, Europe, North America, Latin America and Middle East & Africa) and Forecasts 2025 – 2032.

The global probiotics market is expanding rapidly as consumer awareness of gut health, immunity, and digestive wellness continues to rise. Probiotics are live microorganisms that provide health benefits when consumed in adequate amounts, primarily by improving gut microbiota balance. They are commonly found in fermented foods and dietary supplements.

The probiotics market size was valued at approximately USD 70 billion in 2024. It is projected to grow to USD XX billion by 2032, with an estimated compound annual growth rate (CAGR) of around 13% from 2025 to 2032.

Industry Trends

The probiotics industry is evolving with advancements in formulation techniques, delivery systems, and strain development to enhance efficacy, stability, and consumer convenience. Innovations in encapsulation technologies, such as microencapsulation and controlled-release formulations, are improving probiotic viability and targeted delivery.

Sustainability is a key driver, with increasing demand for plant-based, non-GMO, and organic probiotic formulations, as well as eco-friendly packaging solutions. The rise of personalized nutrition and gut microbiome research is fueling the development of tailored probiotic products, addressing specific health needs such as immunity, mental well-being, and metabolic disorders.

However, regulatory scrutiny is intensifying, with stricter guidelines on probiotic claims, labeling, and safety assessments shaping product development and marketing strategies. Despite challenges like high production costs, stability issues, and regulatory complexities, opportunities exist in functional food applications, probiotic-fortified beverages, and innovative delivery formats such as gummies and sachets, which will drive future market growth.

Industry Expert's Opinion:

Sushant Kumar, Founder and CEO, Genefitletics

“Functional food trends, the rise of probiotic drinks, and the popularity of supplements to promote good gut health and forestall gastrointestinal diseases are important motivators. Yogurt, probiotic curd, beverages, and nutritional supplements like pills and candies are all on the rise.”

Jamie Bering, MD, Gastroenterologist, Mayo Clinic

"The probiotic industry has grown over the last several years and multiple probiotic products are available for consumers."

Lisa Young, PhD, Adjunct Professor of Nutrition, New York University

"Probiotics can also help with the movement of food through your digestive tract by affecting the nerves that control all types of movement within the gut"

Meng Dong, Ph.D, The Chinese Academy of Science’s Institute of Zoology

“We believe that genetically engineered probiotics will provide new ideas for the treatment of liver diseases.”

TT Consultants’ Perspective

The global probiotics industry is experiencing rapid growth, fueled by increasing consumer awareness of gut health, immunity, and overall well-being. As the demand for functional foods, dietary supplements, and animal feed enriched with probiotics rises, companies are focusing on developing innovative probiotic formulations that address specific health concerns.

Advances in probiotic strain development, encapsulation technologies, and targeted delivery systems are driving market growth and improving product effectiveness.

To meet the evolving needs of health-conscious consumers, key players are expanding their product portfolios and investing in research and development. Strategic collaborations between probiotic manufacturers, food and beverage companies, and healthcare providers are accelerating the development of personalized and sustainable probiotic solutions.

These partnerships are expected to fuel continued innovation, ensuring the industry’s growth and the introduction of new, highly effective probiotic products in the market.

Market Segmentation

1. By Product Type (Functional Food & Beverages (FnB), Dietary Supplements and Feed)

The probiotics market is segmented into Functional Food & Beverages (FnB), Dietary Supplements, and Feed, with the FnB segment holding the largest market share of XX% in 2024. Growing consumer awareness of gut health and immunity has fueled demand for probiotic-infused yogurt, fermented dairy products, beverages, and fortified foods.

The rise of plant-based and dairy-free probiotic alternatives is further expanding this segment, catering to lactose-intolerant and vegan consumers. Continuous innovations in strain stability and formulation techniques are enhancing probiotic efficacy in food and beverage applications.

The Dietary Supplements segment is expanding with increasing adoption of probiotic capsules, gummies, and powders for gut health and immunity. Meanwhile, the Feed segment is growing as probiotics replace antibiotics in animal nutrition, improving livestock health and productivity. Innovations in encapsulation and spore-forming probiotics are further shaping the market.

2. By Ingredient (Bacteria and Yeast)

The probiotics market is segmented by Ingredient into Bacteria and Yeast, with the Bacteria segment holding the largest market share of XX% in 2024. This dominance is driven by the widespread use of bacterial strains such as Lactobacillus and Bifidobacterium, which are known for their benefits in gut health, immunity, and digestion.

Continuous research on strain-specific functionalities and advancements in microencapsulation technology are further enhancing bacterial probiotic stability and efficacy.

The Yeast segment is also gaining traction, particularly with Saccharomyces boulardii, which is recognized for its effectiveness in managing diarrhea, antibiotic-associated infections, and inflammatory bowel conditions. Yeast-based probiotics are more resilient to temperature and pH variations, making them suitable for diverse applications, including functional foods, dietary supplements, and animal feed.

As demand for probiotic solutions grows, both segments are expected to witness further innovation and expansion.

3. By End User (Human and Animal)

The probiotics market is segmented by End User into Human and Animal, with the Human segment holding the largest market share of XX% in 2024. Rising consumer awareness of gut health, immunity, and overall well-being has driven the demand for probiotic-rich foods, beverages, and dietary supplements. The increasing prevalence of digestive disorders and the growing trend of personalized nutrition are further boosting market growth, with innovations in probiotic formulations enhancing efficacy and convenience.

The animal segment is also expanding as probiotics gain importance in livestock and pet nutrition. With regulatory restrictions on antibiotic use in animal feed, probiotics are emerging as a natural alternative to support gut health, immunity, and growth in poultry, swine, cattle, and aquaculture. The demand for specialized probiotic strains tailored for animal health is increasing, ensuring improved digestion and disease resistance across species.

As consumer demand for natural health solutions increases, the probiotics market trends indicate strong future growth.

Competitive Scenario

The global probiotics market is led by Chr. Hansen Holding A/S, Danone, DuPont De Nemours, Inc., and Lallemand Inc., which dominate the industry with a strong presence in functional food, dietary supplements, and animal nutrition. Arla Foods and General Mills, Inc. are key players in probiotic-enriched dairy and food products, while BioGaia and i-Health, Inc. specialize in innovative probiotic supplements catering to digestive health and immunity. Lifeway Foods Inc. remains a significant player in probiotic beverages, particularly in the kefir segment.

As the probiotics market continues to evolve, global probiotics market trends indicate a strong focus on strain innovation, advanced delivery technologies, and personalized formulations to enhance product efficacy and expand consumer reach. With rising demand for clean-label, plant-based, and spore-forming probiotics, leading companies are leveraging R&D, strategic partnerships, and acquisitions to stay competitive. Stability, shelf life, and targeted health benefits remain key priorities, driving innovation and shaping the next phase of market growth.

Recent Developments and Strategic Activities:

In August 2024, ZBiotics, a leader in genetically engineered probiotics, has successfully closed a USD 12 million Series A funding round, led by Spring Tide Capital. The oversubscribed round also saw participation from Access Capital, Seamless Capital, Goat Rodeo Capital, and Seaside Ventures. The company plans to use the funds to meet rising consumer demand, expand retail presence, and accelerate R&D efforts in developing new probiotic products to address the biological challenges of modern life.
In March 2024, Entod Pharmaceutical has launched a novel probiotic for the management of nasal allergies.
In February 2024, Positive Biotech Ltd, a local biotech venture, has officially opened its production plant on the outskirts of Dhaka. The facility is now manufacturing probiotics using locally isolated microorganisms, ingredients, and resources, marking a significant step towards fostering regional innovation in the probiotic industry.
In February 2024, AB Biotics SA (Netherlands) expanded its presence in Asia by partnering with Wonderlab to introduce Shape100, a probiotic blend targeting cardiometabolic health, to the Chinese market. This collaboration brings AB-LIFE, a globally marketed product, to a new consumer base, aiming to provide evidence-based solutions for cholesterol management.