Digital Health for Obesity Market Size, Share, Growth and Trend Analysis Report, 2032

Summary
Market Landscape
Methodology
Table of Content

Digital Health for Obesity Market Research Report By Component (Hardware, Software, Services), By End-use (Patients, Providers, Payers), and By Region (Asia Pacific, Europe, North America, Latin America and Middle East & Africa) and Forecasts 2025 – 2032.

Digital Health for Obesity refers to the use of technology-based solutions, such as mobile apps, wearable devices, telemedicine, and health monitoring platforms, to manage and treat obesity.

The Digital Health for Obesity Market was valued at approximately USD XX billion in 2024. It is projected to grow to USD XX billion by 2032, with a compound annual growth rate (CAGR) of around 20% from 2025 to 2032.

Industry Trends

Digital health for obesity is advancing with AI-powered apps that provide personalized weight management plans and real-time health tracking.

A growing trend is the integration of wearable devices with telehealth platforms, enabling continuous monitoring and remote coaching for patients.

The global digital health for obesity market is experiencing rapid expansion, driven by the increasing prevalence of obesity and the growing demand for personalized, technology-driven health solutions.

The adoption of digital health platforms, wearable devices, and mobile apps for tracking and managing obesity is transforming traditional weight management approaches.

Innovations in AI-driven diagnostics, telehealth, and virtual coaching are enhancing personalized treatment plans, improving patient engagement, and delivering real-time insights.

However, despite its growth, the industry faces challenges such as data privacy concerns, regulatory hurdles, and the need for better integration with existing healthcare systems.

Industry Expert’s Opinion

Dr Georgi Chaltikyan, Program Director Master of Digital Health

“One thing that we definitely want to avoid with digital health, and especially with AI, is a digital divide. It’s not such an easy task to avoid, because the nature of digital health predisposes us to this divide, and we need to make significant efforts to avoid it.”

TT Consultants’ Perspective

The global cut flowers market is experiencing significant growth, driven by rising consumer demand for premium flowers, sustainable farming practices, and innovations in floral design. Key trends, such as the increasing popularity of online flower delivery services, eco-friendly packaging, and genetically improved flower varieties, are reshaping the industry.

Technologies such as blockchain for supply chain transparency and AI for inventory management are improving operational efficiency and ensuring the freshness of flowers throughout the distribution process.

The Asia-Pacific region is becoming a key growth market, particularly in countries like China and India, while North America and Europe remain dominant in terms of market size and innovation.

The market is evolving with a greater focus on sustainability, automation in flower production, and the expansion of e-commerce platforms, driving both consumer and business demand for cut flowers.

The global digital health for obesity market is experiencing substantial growth, driven by the increasing global obesity rates, advancements in technology, and a shift towards personalized health solutions.

The demand for digital tools such as mobile apps, wearables, and AI-driven platforms for weight management, nutrition tracking, and virtual care is rising.

These technologies are enabling more tailored and data-driven approaches to obesity treatment, leading to improved patient engagement and outcomes.

North America remains the largest market due to its robust healthcare systems, while Europe and Asia-Pacific are also seeing significant growth as awareness of obesity-related health risks increases.

As the market continues to evolve, the integration of telemedicine, AI-based solutions, and real-time health monitoring will be pivotal in shaping the future of digital health for obesity management, offering new opportunities for both patients and healthcare providers.

Market Segmentation

1. By Component (Hardware, Software, Services)

The Hardware segment held the largest market share of XX% in 2024 in the global digital health for obesity market and is expected to maintain its dominance throughout the forecast period.

This growth is driven by the increasing adoption of wearable devices such as fitness trackers, smartwatches, and connected medical devices that monitor key health metrics like activity levels, heart rate, and calories burned.

These devices play a vital role in personal health management, helping individuals track their progress and stay motivated.

In-home monitoring equipment, including connected scales and glucose meters, is also contributing to the market expansion, allowing users to monitor obesity-related health conditions remotely.

The Software and Services segments are also witnessing significant growth. The Software segment is driven by the increasing use of mobile applications for obesity management, such as calorie tracking and physical activity monitoring.

AI-powered analytics platforms are enhancing these solutions by providing personalized treatment plans.

The Services segment, projected to see the highest growth, is largely fueled by rising demand for telehealth services, virtual health coaching, and remote patient monitoring, making them essential components of effective obesity management and contributing to the market's expansion.

2. By End-use (Patients, Providers, Payers)

The Patients segment held the largest market share of XX% in 2024 in the global digital health for obesity market and is expected to drive growth throughout the forecast period.

This segment is fueled by the increasing adoption of digital health tools by individuals seeking personalized weight management solutions.

Patients are using mobile apps, wearables, and telehealth services to track health, receive virtual coaching, and monitor progress, contributing to the segment's expansion.

As awareness of obesity-related health risks grows, demand for self-managed and accessible solutions continues to rise.

The Providers segment is also growing as healthcare professionals integrate digital health tools into obesity treatment programs.

Doctors, dietitians, and fitness coaches are leveraging AI-powered platforms and telemedicine services to offer more personalized care.

The Payers segment, including insurance companies, is recognizing the potential cost savings of preventive and remote obesity management services, leading to increased coverage for digital health solutions.

3. By Region (Asia Pacific, Europe, North America, Latin America and Middle East & Africa)

The North America region held the largest market share of XX% in 2024 and is expected to maintain its dominance throughout the forecast period.

This growth is driven by the increasing prevalence of obesity, the adoption of advanced digital health solutions, and the high demand for personalized weight management programs.

The strong healthcare infrastructure, along with supportive government policies and rising health awareness, further fuels the market's expansion in this region.

The Asia Pacific region is projected to experience the highest growth rate of XX%, driven by the rapidly increasing obesity rates in countries like China and India, and the growing adoption of digital health solutions.

The expanding middle class, rising awareness about health, and increasing smartphone penetration are contributing to the demand for digital obesity management tools.

Europe also represents a significant market, with increasing government initiatives for health management and rising adoption of digital health technologies.

Latin America and the Middle East & Africa regions are witnessing steady growth, driven by improving healthcare access and the growing need for obesity management solutions.

Competitive Scenario

The global digital health for obesity market is highly competitive, with key players such as WW International, MyFitnessPal, Teladoc Health, and Fitbit leading the development of innovative solutions for weight management and obesity treatment.

Companies like Noom, PlateJoy Health, and WellDoc are strengthening their presence by offering personalized coaching, dietary tracking, and virtual health services to meet the growing demand for accessible and effective obesity management.

The market is characterized by intense competition, driven by the need for easy-to-use, data-driven, and personalized solutions for weight loss and long-term health management. Advancements in AI-powered platforms, mobile applications, wearables, and telemedicine services, along with strategic partnerships and acquisitions, are further shaping the competitive landscape.

As obesity rates rise globally, key players are heavily investing in research, development, and technology to improve user engagement, optimize treatment programs, and provide real-time health monitoring.

Recent Developments and Strategic Activities:

In January 2025, Digital health company Inhealthcare has launched a self-referral service to help NHS organisations manage the expected surge in demand for new weight loss medications.
In January 2024, Lilly Launched a new digital healthcare experience for patients in the U.S. living with obesity, migraine and diabetes through LillyDirect™.
In December 2023, Hims & Hers, a digital health company, launched its weight loss program that includes digital monitoring tools, educational content, and medication access.
In December 2023, Knownwell, a healthcare provider offering both virtual and in-person services, introduced Knownwell Teens, an early intervention program aimed at helping the 14 million children and adolescents in the U.S. struggling with obesity.
In July 2023, Alfie Health launched its ObesityRx platform, which uses artificial intelligence to generate metabolic profiles and identify the causes of weight gain. Preliminary data from 300 patients indicated an average weight loss of 10% to 15% over a nine-month period.
In March 2023, WW International, Inc. completed its acquisition of Weekend Health, Inc., which operates as Sequence. Sequence is a subscription-based telehealth platform providing access to healthcare professionals specializing in chronic weight management, offering continuous clinical care and medication management.